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This web page has the following in the web site, "Avoid the shortest or quickest route to your destination and consider the safest way." Our analyzers saw that the web site also stated " The safest way avoids heavy traffic flow, left turns across oncoming traffic, school zones, construction areas, emergency vehicle activity, etc." The Website also said " When picking up your kids in a school zone and your exits include a short distance out of the zone but a longer route home, take it to avoid the bumper to bumper traffic and the kids running across the road." The website's header had minute as the most important optimized keyword. It is followed by minute.com, driving, and car which isn't as ranked as highly as minute. The next words minute.com uses is auto. automobile was included and might not be seen by search crawlers.